{"id":9464,"date":"2022-09-01T13:53:00","date_gmt":"2022-09-01T11:53:00","guid":{"rendered":"https:\/\/aulad.com\/blog\/?p=9464"},"modified":"2022-07-28T18:01:39","modified_gmt":"2022-07-28T16:01:39","slug":"your-pride-our-guide-proyecto-integrado-de-tomas-branco","status":"publish","type":"post","link":"https:\/\/aulad.com\/blog\/2022\/09\/01\/your-pride-our-guide-proyecto-integrado-de-tomas-branco\/","title":{"rendered":"YOUR PRIDE OUR GUIDE. Proyecto Integrado de Tom\u00e1s Branco."},"content":{"rendered":"\n<p>Durante los \u00faltimos meses nuestros alumnos han estado trabajando en sus TFE para poder concluir este ciclo y dar por finalizado su paso por nuestra escuela. Os presentamos Your Pride Our Guide, TFE de Tom\u00e1s Branco, quien curs\u00f3 el ciclo de Gr\u00e1fica Publicitaria.<\/p>\n\n\n\n<div class=\"wp-block-jetpack-tiled-gallery aligncenter is-style-square\"><div class=\"tiled-gallery__gallery\"><div class=\"tiled-gallery__row columns-4\"><div class=\"tiled-gallery__col\"><figure class=\"tiled-gallery__item\"><img decoding=\"async\" alt=\"\" data-height=\"1024\" data-id=\"9482\" data-link=\"https:\/\/aulad.com\/blog\/?attachment_id=9482\" data-url=\"https:\/\/aulad.com\/blog\/wp-content\/uploads\/2022\/07\/logo-tomas-2-scaled.jpg\" data-width=\"1024\" class=\"lazy \" src=\"https:\/\/aulad.com\/blog\/wp-content\/plugins\/jquery-image-lazy-loading\/images\/grey.gif\" data-original=\"https:\/\/i1.wp.com\/aulad.com\/blog\/wp-content\/uploads\/2022\/07\/logo-tomas-2-scaled.jpg?ssl=1&amp;resize=1024%2C1024\" data-amp-layout=\"responsive\"\/><noscript><img decoding=\"async\" alt=\"\" data-height=\"1024\" data-id=\"9482\" data-link=\"https:\/\/aulad.com\/blog\/?attachment_id=9482\" data-url=\"https:\/\/aulad.com\/blog\/wp-content\/uploads\/2022\/07\/logo-tomas-2-scaled.jpg\" data-width=\"1024\" src=\"https:\/\/i1.wp.com\/aulad.com\/blog\/wp-content\/uploads\/2022\/07\/logo-tomas-2-scaled.jpg?ssl=1&amp;resize=1024%2C1024\" data-amp-layout=\"responsive\"\/><\/noscript><\/figure><\/div><div class=\"tiled-gallery__col\"><figure class=\"tiled-gallery__item\"><img decoding=\"async\" alt=\"\" data-height=\"683\" data-id=\"9470\" data-link=\"https:\/\/aulad.com\/blog\/?attachment_id=9470\" data-url=\"https:\/\/aulad.com\/blog\/wp-content\/uploads\/2022\/07\/cartel_mockup-scaled.jpg\" data-width=\"1024\" class=\"lazy \" src=\"https:\/\/aulad.com\/blog\/wp-content\/plugins\/jquery-image-lazy-loading\/images\/grey.gif\" data-original=\"https:\/\/i0.wp.com\/aulad.com\/blog\/wp-content\/uploads\/2022\/07\/cartel_mockup-scaled.jpg?ssl=1&amp;resize=683%2C683\" data-amp-layout=\"responsive\"\/><noscript><img decoding=\"async\" alt=\"\" data-height=\"683\" data-id=\"9470\" data-link=\"https:\/\/aulad.com\/blog\/?attachment_id=9470\" data-url=\"https:\/\/aulad.com\/blog\/wp-content\/uploads\/2022\/07\/cartel_mockup-scaled.jpg\" data-width=\"1024\" src=\"https:\/\/i0.wp.com\/aulad.com\/blog\/wp-content\/uploads\/2022\/07\/cartel_mockup-scaled.jpg?ssl=1&amp;resize=683%2C683\" data-amp-layout=\"responsive\"\/><\/noscript><\/figure><\/div><div class=\"tiled-gallery__col\"><figure class=\"tiled-gallery__item\"><img decoding=\"async\" alt=\"\" data-height=\"683\" data-id=\"9471\" data-link=\"https:\/\/aulad.com\/blog\/?attachment_id=9471\" data-url=\"https:\/\/aulad.com\/blog\/wp-content\/uploads\/2022\/07\/gorra-scaled.jpg\" data-width=\"1024\" class=\"lazy \" src=\"https:\/\/aulad.com\/blog\/wp-content\/plugins\/jquery-image-lazy-loading\/images\/grey.gif\" data-original=\"https:\/\/i2.wp.com\/aulad.com\/blog\/wp-content\/uploads\/2022\/07\/gorra-scaled.jpg?ssl=1&amp;resize=683%2C683\" data-amp-layout=\"responsive\"\/><noscript><img decoding=\"async\" alt=\"\" data-height=\"683\" data-id=\"9471\" data-link=\"https:\/\/aulad.com\/blog\/?attachment_id=9471\" data-url=\"https:\/\/aulad.com\/blog\/wp-content\/uploads\/2022\/07\/gorra-scaled.jpg\" data-width=\"1024\" src=\"https:\/\/i2.wp.com\/aulad.com\/blog\/wp-content\/uploads\/2022\/07\/gorra-scaled.jpg?ssl=1&amp;resize=683%2C683\" data-amp-layout=\"responsive\"\/><\/noscript><\/figure><\/div><div class=\"tiled-gallery__col\"><figure class=\"tiled-gallery__item\"><img decoding=\"async\" alt=\"\" data-height=\"410\" data-id=\"9472\" data-link=\"https:\/\/aulad.com\/blog\/?attachment_id=9472\" data-url=\"https:\/\/aulad.com\/blog\/wp-content\/uploads\/2022\/07\/Lanyard_Mockup_2-scaled.jpg\" data-width=\"1024\" class=\"lazy \" src=\"https:\/\/aulad.com\/blog\/wp-content\/plugins\/jquery-image-lazy-loading\/images\/grey.gif\" data-original=\"https:\/\/i2.wp.com\/aulad.com\/blog\/wp-content\/uploads\/2022\/07\/Lanyard_Mockup_2-scaled.jpg?ssl=1&amp;resize=410%2C410\" data-amp-layout=\"responsive\"\/><noscript><img decoding=\"async\" alt=\"\" data-height=\"410\" data-id=\"9472\" data-link=\"https:\/\/aulad.com\/blog\/?attachment_id=9472\" data-url=\"https:\/\/aulad.com\/blog\/wp-content\/uploads\/2022\/07\/Lanyard_Mockup_2-scaled.jpg\" data-width=\"1024\" src=\"https:\/\/i2.wp.com\/aulad.com\/blog\/wp-content\/uploads\/2022\/07\/Lanyard_Mockup_2-scaled.jpg?ssl=1&amp;resize=410%2C410\" data-amp-layout=\"responsive\"\/><\/noscript><\/figure><\/div><\/div><div class=\"tiled-gallery__row columns-4\"><div class=\"tiled-gallery__col\"><figure class=\"tiled-gallery__item\"><img decoding=\"async\" alt=\"\" data-height=\"1024\" data-id=\"9473\" data-link=\"https:\/\/aulad.com\/blog\/?attachment_id=9473\" data-url=\"https:\/\/aulad.com\/blog\/wp-content\/uploads\/2022\/07\/pendon_mockup-scaled.jpg\" data-width=\"683\" class=\"lazy \" src=\"https:\/\/aulad.com\/blog\/wp-content\/plugins\/jquery-image-lazy-loading\/images\/grey.gif\" data-original=\"https:\/\/i1.wp.com\/aulad.com\/blog\/wp-content\/uploads\/2022\/07\/pendon_mockup-scaled.jpg?ssl=1&amp;resize=683%2C683\" data-amp-layout=\"responsive\"\/><noscript><img decoding=\"async\" alt=\"\" data-height=\"1024\" data-id=\"9473\" data-link=\"https:\/\/aulad.com\/blog\/?attachment_id=9473\" data-url=\"https:\/\/aulad.com\/blog\/wp-content\/uploads\/2022\/07\/pendon_mockup-scaled.jpg\" data-width=\"683\" src=\"https:\/\/i1.wp.com\/aulad.com\/blog\/wp-content\/uploads\/2022\/07\/pendon_mockup-scaled.jpg?ssl=1&amp;resize=683%2C683\" data-amp-layout=\"responsive\"\/><\/noscript><\/figure><\/div><div class=\"tiled-gallery__col\"><figure class=\"tiled-gallery__item\"><img decoding=\"async\" alt=\"\" data-height=\"1024\" data-id=\"9475\" data-link=\"https:\/\/aulad.com\/blog\/?attachment_id=9475\" data-url=\"https:\/\/aulad.com\/blog\/wp-content\/uploads\/2022\/07\/sticker1-scaled.jpg\" data-width=\"1024\" class=\"lazy \" src=\"https:\/\/aulad.com\/blog\/wp-content\/plugins\/jquery-image-lazy-loading\/images\/grey.gif\" data-original=\"https:\/\/i1.wp.com\/aulad.com\/blog\/wp-content\/uploads\/2022\/07\/sticker1-scaled.jpg?ssl=1&amp;resize=1024%2C1024\" data-amp-layout=\"responsive\"\/><noscript><img decoding=\"async\" alt=\"\" data-height=\"1024\" data-id=\"9475\" data-link=\"https:\/\/aulad.com\/blog\/?attachment_id=9475\" data-url=\"https:\/\/aulad.com\/blog\/wp-content\/uploads\/2022\/07\/sticker1-scaled.jpg\" data-width=\"1024\" src=\"https:\/\/i1.wp.com\/aulad.com\/blog\/wp-content\/uploads\/2022\/07\/sticker1-scaled.jpg?ssl=1&amp;resize=1024%2C1024\" data-amp-layout=\"responsive\"\/><\/noscript><\/figure><\/div><div class=\"tiled-gallery__col\"><figure class=\"tiled-gallery__item\"><img decoding=\"async\" alt=\"\" data-height=\"683\" data-id=\"9476\" data-link=\"https:\/\/aulad.com\/blog\/?attachment_id=9476\" data-url=\"https:\/\/aulad.com\/blog\/wp-content\/uploads\/2022\/07\/tarjeta1-scaled.jpg\" data-width=\"1024\" class=\"lazy \" src=\"https:\/\/aulad.com\/blog\/wp-content\/plugins\/jquery-image-lazy-loading\/images\/grey.gif\" data-original=\"https:\/\/i1.wp.com\/aulad.com\/blog\/wp-content\/uploads\/2022\/07\/tarjeta1-scaled.jpg?ssl=1&amp;resize=683%2C683\" data-amp-layout=\"responsive\"\/><noscript><img decoding=\"async\" alt=\"\" data-height=\"683\" data-id=\"9476\" data-link=\"https:\/\/aulad.com\/blog\/?attachment_id=9476\" data-url=\"https:\/\/aulad.com\/blog\/wp-content\/uploads\/2022\/07\/tarjeta1-scaled.jpg\" data-width=\"1024\" src=\"https:\/\/i1.wp.com\/aulad.com\/blog\/wp-content\/uploads\/2022\/07\/tarjeta1-scaled.jpg?ssl=1&amp;resize=683%2C683\" data-amp-layout=\"responsive\"\/><\/noscript><\/figure><\/div><div class=\"tiled-gallery__col\"><figure class=\"tiled-gallery__item\"><img decoding=\"async\" alt=\"\" data-height=\"738\" data-id=\"9477\" data-link=\"https:\/\/aulad.com\/blog\/?attachment_id=9477\" data-url=\"https:\/\/aulad.com\/blog\/wp-content\/uploads\/2022\/07\/totebag-scaled.jpg\" data-width=\"1024\" class=\"lazy \" src=\"https:\/\/aulad.com\/blog\/wp-content\/plugins\/jquery-image-lazy-loading\/images\/grey.gif\" data-original=\"https:\/\/i1.wp.com\/aulad.com\/blog\/wp-content\/uploads\/2022\/07\/totebag-scaled.jpg?ssl=1&amp;resize=738%2C738\" data-amp-layout=\"responsive\"\/><noscript><img decoding=\"async\" alt=\"\" data-height=\"738\" data-id=\"9477\" data-link=\"https:\/\/aulad.com\/blog\/?attachment_id=9477\" data-url=\"https:\/\/aulad.com\/blog\/wp-content\/uploads\/2022\/07\/totebag-scaled.jpg\" data-width=\"1024\" src=\"https:\/\/i1.wp.com\/aulad.com\/blog\/wp-content\/uploads\/2022\/07\/totebag-scaled.jpg?ssl=1&amp;resize=738%2C738\" data-amp-layout=\"responsive\"\/><\/noscript><\/figure><\/div><\/div><\/div><\/div>\n\n\n\n<p>Your Pride Our Guide, es una nueva agencia de publicidad, que tiene como<br>prop\u00f3sito principal combatir el pride washing mediante campa\u00f1as que realmente<br>representen al colectivo. Adem\u00e1s de la promoci\u00f3n de todos los valores que rodean<br>a la comunidad LGTBIQ+.<br>En este proyecto se desarrollan tanto la parte gr\u00e1fica y visual, as\u00ed como la campa\u00f1a<br>publicitaria y las bases te\u00f3ricas de la empresa.<br>Despu\u00e9s de analizar las t\u00e9cnicas y campa\u00f1as publicitarias llevadas a cabo por las<br>empresas en el mes del Orgullo, observamos, una gran carencia en el apoyo al<br>colectivo LGTBIQ+ el resto del a\u00f1o, as\u00ed como, ning\u00fan enfoque educativo hacia el<br>p\u00fablico que no es del colectivo.<br>Nuestros valores los vemos reflejados en el significado del mensaje de la<br>logomarca (\u201cYour Pride Our Guide\u201d). Demostrando que todo los avances logrados,<br>son gracias al orgullo del colectivo por pertenecer al mismo. Con una visi\u00f3n de<br>modernizaci\u00f3n de imagen de la comunidad LGTBIQ+, para fomentar su inclusi\u00f3n<br>en la sociedad.<br>Establecidos los valores e imagen de marca y tras en busca de un concepto para la<br>campa\u00f1a, llegamos a la conclusi\u00f3n de que, en general. Normalizamos con cierta<br>rapidez situaciones que hace unos a\u00f1os nos parec\u00edan impensables, en cambio el<br>colectivo que est\u00e1 presente hace muchos a\u00f1os, nos cuesta mucho normalizar. Con<br>este concepto de campa\u00f1a y tratando de plasmar nuestros valores como empresa,<br>decidimos comparar ciertas situaciones que hemos normalizado en la actualidad,<br>junto con situaciones que un sector de la poblaci\u00f3n no acepta del colectivo.<br>Your Pride Our Guide es una empresa con el objetivo de expandirse tanto a nivel<br>nacional como internacional. Por eso, decidimos crear un naming en ingl\u00e9s,<br>teniendo en cuenta que es el idioma m\u00e1s hablado del mundo y buscando que<br>cualquier persona se sienta identificada tanto con nuestros valores como con<br>nuestra imagen.<\/p>\n\n\n\n<p>\u00bfTe interesa el dise\u00f1o? Recuerda que est\u00e1 abierto el plazo de inscripci\u00f3n para nuestros Ciclos Oficiales de Grado Superior en:<\/p>\n\n\n\n<p>\ud83d\udd38\ufe0f Dise\u00f1o gr\u00e1fico.<\/p>\n\n\n\n<p>\ud83d\udd38\ufe0f Dise\u00f1o de interiores.<\/p>\n\n\n\n<p>M\u00e1s informaci\u00f3n en: <a href=\"https:\/\/aulad.com\/\" data-type=\"URL\" data-id=\"https:\/\/aulad.com\/\">https:\/\/aulad.com\/<\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Durante los \u00faltimos meses nuestros alumnos han estado trabajando en sus TFE para poder concluir este ciclo y dar por finalizado su paso por nuestra escuela. Os presentamos Your Pride Our Guide, TFE de Tom\u00e1s Branco, quien curs\u00f3 el ciclo de Gr\u00e1fica Publicitaria. Your Pride Our Guide, es una nueva agencia de publicidad, que tiene [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,1],"tags":[73,38,142,51],"_links":{"self":[{"href":"https:\/\/aulad.com\/blog\/wp-json\/wp\/v2\/posts\/9464"}],"collection":[{"href":"https:\/\/aulad.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aulad.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aulad.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aulad.com\/blog\/wp-json\/wp\/v2\/comments?post=9464"}],"version-history":[{"count":11,"href":"https:\/\/aulad.com\/blog\/wp-json\/wp\/v2\/posts\/9464\/revisions"}],"predecessor-version":[{"id":9528,"href":"https:\/\/aulad.com\/blog\/wp-json\/wp\/v2\/posts\/9464\/revisions\/9528"}],"wp:attachment":[{"href":"https:\/\/aulad.com\/blog\/wp-json\/wp\/v2\/media?parent=9464"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aulad.com\/blog\/wp-json\/wp\/v2\/categories?post=9464"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aulad.com\/blog\/wp-json\/wp\/v2\/tags?post=9464"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}