{"id":9384,"date":"2021-08-05T10:45:00","date_gmt":"2021-08-05T08:45:00","guid":{"rendered":"https:\/\/aulad.com\/blog\/?p=9384"},"modified":"2021-08-02T09:37:28","modified_gmt":"2021-08-02T07:37:28","slug":"nomon-s-l-banco-de-tiempo-proyecto-integrado-de-fran-martinez-pradeda","status":"publish","type":"post","link":"https:\/\/aulad.com\/blog\/2021\/08\/05\/nomon-s-l-banco-de-tiempo-proyecto-integrado-de-fran-martinez-pradeda\/","title":{"rendered":"NOMON S.L. BANCO DE TIEMPO. Proyecto Integrado de Fran Mart\u00ednez Pradeda."},"content":{"rendered":"\n<p><a href=\"https:\/\/www.instagram.com\/marpra.f\/?hl=es\" data-type=\"URL\" data-id=\"https:\/\/www.instagram.com\/marpra.f\/?hl=es\"><strong>@<\/strong>marpra.f<\/a><\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-3 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/aulad.com\/blog\/wp-content\/uploads\/2021\/07\/Nomon_papeleria_3-1024x768.jpg\" rel=\"lightbox[9384]\"><img decoding=\"async\" src=\"https:\/\/aulad.com\/blog\/wp-content\/plugins\/jquery-image-lazy-loading\/images\/grey.gif\" data-original=\"https:\/\/aulad.com\/blog\/wp-content\/uploads\/2021\/07\/Nomon_papeleria_3-1024x768.jpg\" alt=\"\" data-id=\"9388\" data-link=\"https:\/\/aulad.com\/blog\/?attachment_id=9388\" class=\"lazy wp-image-9388\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/aulad.com\/blog\/wp-content\/uploads\/2021\/07\/Nomon_papeleria_3-1024x768.jpg\" alt=\"\" data-id=\"9388\" data-link=\"https:\/\/aulad.com\/blog\/?attachment_id=9388\" class=\"wp-image-9388\" srcset=\"https:\/\/aulad.com\/blog\/wp-content\/uploads\/2021\/07\/Nomon_papeleria_3-scaled.jpg 1024w, https:\/\/aulad.com\/blog\/wp-content\/uploads\/2021\/07\/Nomon_papeleria_3-300x225.jpg 300w, https:\/\/aulad.com\/blog\/wp-content\/uploads\/2021\/07\/Nomon_papeleria_3-768x576.jpg 768w, https:\/\/aulad.com\/blog\/wp-content\/uploads\/2021\/07\/Nomon_papeleria_3-1536x1152.jpg 1536w, https:\/\/aulad.com\/blog\/wp-content\/uploads\/2021\/07\/Nomon_papeleria_3-650x488.jpg 650w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/aulad.com\/blog\/wp-content\/uploads\/2021\/07\/Nomon_taza-1-1024x683.jpg\" rel=\"lightbox[9384]\"><img decoding=\"async\" src=\"https:\/\/aulad.com\/blog\/wp-content\/plugins\/jquery-image-lazy-loading\/images\/grey.gif\" data-original=\"https:\/\/aulad.com\/blog\/wp-content\/uploads\/2021\/07\/Nomon_taza-1-1024x683.jpg\" alt=\"\" data-id=\"9389\" data-link=\"https:\/\/aulad.com\/blog\/?attachment_id=9389\" class=\"lazy wp-image-9389\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/aulad.com\/blog\/wp-content\/uploads\/2021\/07\/Nomon_taza-1-1024x683.jpg\" alt=\"\" data-id=\"9389\" data-link=\"https:\/\/aulad.com\/blog\/?attachment_id=9389\" class=\"wp-image-9389\" srcset=\"https:\/\/aulad.com\/blog\/wp-content\/uploads\/2021\/07\/Nomon_taza-1-scaled.jpg 1024w, https:\/\/aulad.com\/blog\/wp-content\/uploads\/2021\/07\/Nomon_taza-1-300x200.jpg 300w, https:\/\/aulad.com\/blog\/wp-content\/uploads\/2021\/07\/Nomon_taza-1-768x512.jpg 768w, https:\/\/aulad.com\/blog\/wp-content\/uploads\/2021\/07\/Nomon_taza-1-1536x1024.jpg 1536w, https:\/\/aulad.com\/blog\/wp-content\/uploads\/2021\/07\/Nomon_taza-1-2048x1366.jpg 2048w, https:\/\/aulad.com\/blog\/wp-content\/uploads\/2021\/07\/Nomon_taza-1-650x433.jpg 650w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/aulad.com\/blog\/wp-content\/uploads\/2021\/07\/Nomon_papeleria_1-1024x768.jpg\" rel=\"lightbox[9384]\"><img decoding=\"async\" src=\"https:\/\/aulad.com\/blog\/wp-content\/plugins\/jquery-image-lazy-loading\/images\/grey.gif\" data-original=\"https:\/\/aulad.com\/blog\/wp-content\/uploads\/2021\/07\/Nomon_papeleria_1-1024x768.jpg\" alt=\"\" data-id=\"9392\" data-link=\"https:\/\/aulad.com\/blog\/?attachment_id=9392\" class=\"lazy wp-image-9392\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/aulad.com\/blog\/wp-content\/uploads\/2021\/07\/Nomon_papeleria_1-1024x768.jpg\" alt=\"\" data-id=\"9392\" data-link=\"https:\/\/aulad.com\/blog\/?attachment_id=9392\" class=\"wp-image-9392\" srcset=\"https:\/\/aulad.com\/blog\/wp-content\/uploads\/2021\/07\/Nomon_papeleria_1-scaled.jpg 1024w, https:\/\/aulad.com\/blog\/wp-content\/uploads\/2021\/07\/Nomon_papeleria_1-300x225.jpg 300w, https:\/\/aulad.com\/blog\/wp-content\/uploads\/2021\/07\/Nomon_papeleria_1-768x576.jpg 768w, https:\/\/aulad.com\/blog\/wp-content\/uploads\/2021\/07\/Nomon_papeleria_1-650x488.jpg 650w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/aulad.com\/blog\/wp-content\/uploads\/2021\/07\/Nomon_paraguas-1024x683.jpg\" rel=\"lightbox[9384]\"><img decoding=\"async\" src=\"https:\/\/aulad.com\/blog\/wp-content\/plugins\/jquery-image-lazy-loading\/images\/grey.gif\" data-original=\"https:\/\/aulad.com\/blog\/wp-content\/uploads\/2021\/07\/Nomon_paraguas-1024x683.jpg\" alt=\"\" data-id=\"9391\" data-link=\"https:\/\/aulad.com\/blog\/?attachment_id=9391\" class=\"lazy wp-image-9391\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/aulad.com\/blog\/wp-content\/uploads\/2021\/07\/Nomon_paraguas-1024x683.jpg\" alt=\"\" data-id=\"9391\" data-link=\"https:\/\/aulad.com\/blog\/?attachment_id=9391\" class=\"wp-image-9391\" srcset=\"https:\/\/aulad.com\/blog\/wp-content\/uploads\/2021\/07\/Nomon_paraguas-scaled.jpg 1024w, https:\/\/aulad.com\/blog\/wp-content\/uploads\/2021\/07\/Nomon_paraguas-300x200.jpg 300w, https:\/\/aulad.com\/blog\/wp-content\/uploads\/2021\/07\/Nomon_paraguas-768x512.jpg 768w, https:\/\/aulad.com\/blog\/wp-content\/uploads\/2021\/07\/Nomon_paraguas-1536x1024.jpg 1536w, https:\/\/aulad.com\/blog\/wp-content\/uploads\/2021\/07\/Nomon_paraguas-2048x1366.jpg 2048w, https:\/\/aulad.com\/blog\/wp-content\/uploads\/2021\/07\/Nomon_paraguas-650x433.jpg 650w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/aulad.com\/blog\/wp-content\/uploads\/2021\/07\/Nomon_llavero-1024x683.jpg\" rel=\"lightbox[9384]\"><img decoding=\"async\" src=\"https:\/\/aulad.com\/blog\/wp-content\/plugins\/jquery-image-lazy-loading\/images\/grey.gif\" data-original=\"https:\/\/aulad.com\/blog\/wp-content\/uploads\/2021\/07\/Nomon_llavero-1024x683.jpg\" alt=\"\" data-id=\"9390\" data-link=\"https:\/\/aulad.com\/blog\/?attachment_id=9390\" class=\"lazy wp-image-9390\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/aulad.com\/blog\/wp-content\/uploads\/2021\/07\/Nomon_llavero-1024x683.jpg\" alt=\"\" data-id=\"9390\" data-link=\"https:\/\/aulad.com\/blog\/?attachment_id=9390\" class=\"wp-image-9390\" srcset=\"https:\/\/aulad.com\/blog\/wp-content\/uploads\/2021\/07\/Nomon_llavero-scaled.jpg 1024w, https:\/\/aulad.com\/blog\/wp-content\/uploads\/2021\/07\/Nomon_llavero-300x200.jpg 300w, https:\/\/aulad.com\/blog\/wp-content\/uploads\/2021\/07\/Nomon_llavero-768x512.jpg 768w, https:\/\/aulad.com\/blog\/wp-content\/uploads\/2021\/07\/Nomon_llavero-1536x1024.jpg 1536w, https:\/\/aulad.com\/blog\/wp-content\/uploads\/2021\/07\/Nomon_llavero-2048x1366.jpg 2048w, https:\/\/aulad.com\/blog\/wp-content\/uploads\/2021\/07\/Nomon_llavero-650x433.jpg 650w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/aulad.com\/blog\/wp-content\/uploads\/2021\/07\/Nomon_Flyer-scaled.jpg\" rel=\"lightbox[9384]\"><img decoding=\"async\" src=\"https:\/\/aulad.com\/blog\/wp-content\/plugins\/jquery-image-lazy-loading\/images\/grey.gif\" data-original=\"https:\/\/aulad.com\/blog\/wp-content\/uploads\/2021\/07\/Nomon_Flyer-1024x717.jpg\" alt=\"\" data-id=\"9393\" data-full-url=\"https:\/\/aulad.com\/blog\/wp-content\/uploads\/2021\/07\/Nomon_Flyer-scaled.jpg\" data-link=\"https:\/\/aulad.com\/blog\/?attachment_id=9393\" class=\"lazy wp-image-9393\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"717\" src=\"https:\/\/aulad.com\/blog\/wp-content\/uploads\/2021\/07\/Nomon_Flyer-1024x717.jpg\" alt=\"\" data-id=\"9393\" data-full-url=\"https:\/\/aulad.com\/blog\/wp-content\/uploads\/2021\/07\/Nomon_Flyer-scaled.jpg\" data-link=\"https:\/\/aulad.com\/blog\/?attachment_id=9393\" class=\"wp-image-9393\" srcset=\"https:\/\/aulad.com\/blog\/wp-content\/uploads\/2021\/07\/Nomon_Flyer-scaled.jpg 1024w, https:\/\/aulad.com\/blog\/wp-content\/uploads\/2021\/07\/Nomon_Flyer-300x210.jpg 300w, https:\/\/aulad.com\/blog\/wp-content\/uploads\/2021\/07\/Nomon_Flyer-768x538.jpg 768w, https:\/\/aulad.com\/blog\/wp-content\/uploads\/2021\/07\/Nomon_Flyer-650x455.jpg 650w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/aulad.com\/blog\/wp-content\/uploads\/2021\/07\/Nomon_papeleria_2-1024x683.jpg\" rel=\"lightbox[9384]\"><img decoding=\"async\" src=\"https:\/\/aulad.com\/blog\/wp-content\/plugins\/jquery-image-lazy-loading\/images\/grey.gif\" data-original=\"https:\/\/aulad.com\/blog\/wp-content\/uploads\/2021\/07\/Nomon_papeleria_2-1024x683.jpg\" alt=\"\" data-id=\"9386\" data-link=\"https:\/\/aulad.com\/blog\/?attachment_id=9386\" class=\"lazy wp-image-9386\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/aulad.com\/blog\/wp-content\/uploads\/2021\/07\/Nomon_papeleria_2-1024x683.jpg\" alt=\"\" data-id=\"9386\" data-link=\"https:\/\/aulad.com\/blog\/?attachment_id=9386\" class=\"wp-image-9386\" srcset=\"https:\/\/aulad.com\/blog\/wp-content\/uploads\/2021\/07\/Nomon_papeleria_2-scaled.jpg 1024w, https:\/\/aulad.com\/blog\/wp-content\/uploads\/2021\/07\/Nomon_papeleria_2-300x200.jpg 300w, https:\/\/aulad.com\/blog\/wp-content\/uploads\/2021\/07\/Nomon_papeleria_2-768x512.jpg 768w, https:\/\/aulad.com\/blog\/wp-content\/uploads\/2021\/07\/Nomon_papeleria_2-650x433.jpg 650w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/a><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p>En este proyecto se incluye el dise\u00f1o de la identidad visual corporativa, la comunicaci\u00f3n publicitaria y el manual de bases te\u00f3ricas y de an\u00e1lisis de un banco de tiempo. Los bancos de tiempo son entidades (generalmente no lucrativas) en las que sus usuarios realizan intercambios de habilidades, servicios, conocimientos&#8230;con el tiempo como moneda de cambio. Este tipo de asociaciones tienen un fuerte componente social y comunitario.<\/p>\n\n\n\n<p>En este proyecto hemos intentado traer estas asociaciones (formadas habitualmente por personas de entre 45 y 65 a\u00f1os) a un p\u00fablico joven que busque una alternativa al ocio com\u00fan y que le aporte el beneficio de gestionar su tiempo de una forma diferente. As\u00ed, no s\u00f3lo intercambiar\u00e1n servicios, sino que formar\u00e1n parte de una comunidad, aumentar\u00e1n su red de contactos y dispondr\u00e1n de la oportunidad de dar a conocer sus habilidades y conocimientos.<\/p>\n\n\n\n<p>Para ello, hemos centrado nuestra identidad visual corporativa en un p\u00fablico de entre 25 y 35 a\u00f1os. Si bien nuestro banco de tiempo es abierto a todos los p\u00fablicos, nuestro esfuerzos en esta primera etapa se centran en un p\u00fablico joven porque consideramos que esta es una buena oportunidad de acercarles esta forma de ocio de la que pueden sacar beneficio por una v\u00eda alternativa al mercado econ\u00f3mico. Creemos tambi\u00e9n, que es una oportunidad perfecta para aportar una visi\u00f3n renovada a los bancos de tiempo, y traer este tipo de asociaciones a las formas de comunicaci\u00f3n actuales (redes sociales, presencia en internet, app para dispositivos m\u00f3viles&#8230;) y de esta forma conectar tambi\u00e9n con el p\u00fablico objetivo.<\/p>\n\n\n\n<p>A trav\u00e9s de las formas y los colores pretendemos crear una marca desenfadada, en\u00e9rgica, din\u00e1mica y alegre que sirva de atracci\u00f3n al p\u00fablico. A trav\u00e9s de formas redondeadas generamos un s\u00edmbolo que representa a cada uno de los usuarios y a trav\u00e9s de los nexos entre ellos, se genera una forma de mayor tama\u00f1o que simboliza la comunidad, Nomon nuestro banco de tiempo. En las aplicaciones publicitarias se busca atraer al p\u00fablico objetivo mostrando personas de su misma edad realizando acciones para el banco de tiempo. A trav\u00e9s de diferentes im\u00e1genes con elementos comunes en cuanto al c\u00f3digo morfol\u00f3gico se crea una sinergia que conecta tanto a los protagonistas como las localizaciones o mismo las acciones que realizan. A trav\u00e9s de esta coincidencia formal se pretende que el receptor de las im\u00e1genes interprete y visualice el intercambio de servicios, ayudado del slogan \u201cNo pierdas el tiempo. Interc\u00e1mbialo\u201d.<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-3 is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/aulad.com\/blog\/wp-content\/uploads\/2021\/07\/Nomon_banner-1024x724.jpg\" rel=\"lightbox[9384]\"><img decoding=\"async\" src=\"https:\/\/aulad.com\/blog\/wp-content\/plugins\/jquery-image-lazy-loading\/images\/grey.gif\" data-original=\"https:\/\/aulad.com\/blog\/wp-content\/uploads\/2021\/07\/Nomon_banner-1024x724.jpg\" alt=\"\" data-id=\"9395\" data-link=\"https:\/\/aulad.com\/blog\/?attachment_id=9395\" class=\"lazy wp-image-9395\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"724\" src=\"https:\/\/aulad.com\/blog\/wp-content\/uploads\/2021\/07\/Nomon_banner-1024x724.jpg\" alt=\"\" data-id=\"9395\" data-link=\"https:\/\/aulad.com\/blog\/?attachment_id=9395\" class=\"wp-image-9395\" srcset=\"https:\/\/aulad.com\/blog\/wp-content\/uploads\/2021\/07\/Nomon_banner-scaled.jpg 1024w, https:\/\/aulad.com\/blog\/wp-content\/uploads\/2021\/07\/Nomon_banner-300x212.jpg 300w, https:\/\/aulad.com\/blog\/wp-content\/uploads\/2021\/07\/Nomon_banner-768x543.jpg 768w, https:\/\/aulad.com\/blog\/wp-content\/uploads\/2021\/07\/Nomon_banner-1536x1086.jpg 1536w, https:\/\/aulad.com\/blog\/wp-content\/uploads\/2021\/07\/Nomon_banner-650x460.jpg 650w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/aulad.com\/blog\/wp-content\/uploads\/2021\/07\/Nomon_tarjeta_financiera-1024x684.jpg\" rel=\"lightbox[9384]\"><img decoding=\"async\" src=\"https:\/\/aulad.com\/blog\/wp-content\/plugins\/jquery-image-lazy-loading\/images\/grey.gif\" data-original=\"https:\/\/aulad.com\/blog\/wp-content\/uploads\/2021\/07\/Nomon_tarjeta_financiera-1024x684.jpg\" alt=\"\" data-id=\"9396\" data-link=\"https:\/\/aulad.com\/blog\/?attachment_id=9396\" class=\"lazy wp-image-9396\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" src=\"https:\/\/aulad.com\/blog\/wp-content\/uploads\/2021\/07\/Nomon_tarjeta_financiera-1024x684.jpg\" alt=\"\" data-id=\"9396\" data-link=\"https:\/\/aulad.com\/blog\/?attachment_id=9396\" class=\"wp-image-9396\" srcset=\"https:\/\/aulad.com\/blog\/wp-content\/uploads\/2021\/07\/Nomon_tarjeta_financiera-scaled.jpg 1024w, https:\/\/aulad.com\/blog\/wp-content\/uploads\/2021\/07\/Nomon_tarjeta_financiera-300x200.jpg 300w, https:\/\/aulad.com\/blog\/wp-content\/uploads\/2021\/07\/Nomon_tarjeta_financiera-768x513.jpg 768w, https:\/\/aulad.com\/blog\/wp-content\/uploads\/2021\/07\/Nomon_tarjeta_financiera-1536x1025.jpg 1536w, https:\/\/aulad.com\/blog\/wp-content\/uploads\/2021\/07\/Nomon_tarjeta_financiera-650x434.jpg 650w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/aulad.com\/blog\/wp-content\/uploads\/2021\/07\/Nomon_App-1024x760.jpg\" rel=\"lightbox[9384]\"><img decoding=\"async\" src=\"https:\/\/aulad.com\/blog\/wp-content\/plugins\/jquery-image-lazy-loading\/images\/grey.gif\" data-original=\"https:\/\/aulad.com\/blog\/wp-content\/uploads\/2021\/07\/Nomon_App-1024x760.jpg\" alt=\"\" data-id=\"9398\" data-link=\"https:\/\/aulad.com\/blog\/?attachment_id=9398\" class=\"lazy wp-image-9398\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"760\" src=\"https:\/\/aulad.com\/blog\/wp-content\/uploads\/2021\/07\/Nomon_App-1024x760.jpg\" alt=\"\" data-id=\"9398\" data-link=\"https:\/\/aulad.com\/blog\/?attachment_id=9398\" class=\"wp-image-9398\" srcset=\"https:\/\/aulad.com\/blog\/wp-content\/uploads\/2021\/07\/Nomon_App-scaled.jpg 1024w, https:\/\/aulad.com\/blog\/wp-content\/uploads\/2021\/07\/Nomon_App-300x223.jpg 300w, https:\/\/aulad.com\/blog\/wp-content\/uploads\/2021\/07\/Nomon_App-768x570.jpg 768w, https:\/\/aulad.com\/blog\/wp-content\/uploads\/2021\/07\/Nomon_App-1536x1140.jpg 1536w, https:\/\/aulad.com\/blog\/wp-content\/uploads\/2021\/07\/Nomon_App-2048x1520.jpg 2048w, https:\/\/aulad.com\/blog\/wp-content\/uploads\/2021\/07\/Nomon_App-650x482.jpg 650w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/aulad.com\/blog\/wp-content\/uploads\/2021\/07\/Nomon_banderolas-1024x724.jpg\" rel=\"lightbox[9384]\"><img decoding=\"async\" src=\"https:\/\/aulad.com\/blog\/wp-content\/plugins\/jquery-image-lazy-loading\/images\/grey.gif\" data-original=\"https:\/\/aulad.com\/blog\/wp-content\/uploads\/2021\/07\/Nomon_banderolas-1024x724.jpg\" alt=\"\" data-id=\"9394\" data-link=\"https:\/\/aulad.com\/blog\/?attachment_id=9394\" class=\"lazy wp-image-9394\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"724\" src=\"https:\/\/aulad.com\/blog\/wp-content\/uploads\/2021\/07\/Nomon_banderolas-1024x724.jpg\" alt=\"\" data-id=\"9394\" data-link=\"https:\/\/aulad.com\/blog\/?attachment_id=9394\" class=\"wp-image-9394\" srcset=\"https:\/\/aulad.com\/blog\/wp-content\/uploads\/2021\/07\/Nomon_banderolas-scaled.jpg 1024w, https:\/\/aulad.com\/blog\/wp-content\/uploads\/2021\/07\/Nomon_banderolas-300x212.jpg 300w, https:\/\/aulad.com\/blog\/wp-content\/uploads\/2021\/07\/Nomon_banderolas-768x543.jpg 768w, https:\/\/aulad.com\/blog\/wp-content\/uploads\/2021\/07\/Nomon_banderolas-1536x1086.jpg 1536w, https:\/\/aulad.com\/blog\/wp-content\/uploads\/2021\/07\/Nomon_banderolas-2048x1448.jpg 2048w, https:\/\/aulad.com\/blog\/wp-content\/uploads\/2021\/07\/Nomon_banderolas-650x460.jpg 650w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/aulad.com\/blog\/wp-content\/uploads\/2021\/07\/Nomon_Mupi-1024x683.jpg\" rel=\"lightbox[9384]\"><img decoding=\"async\" src=\"https:\/\/aulad.com\/blog\/wp-content\/plugins\/jquery-image-lazy-loading\/images\/grey.gif\" data-original=\"https:\/\/aulad.com\/blog\/wp-content\/uploads\/2021\/07\/Nomon_Mupi-1024x683.jpg\" alt=\"\" data-id=\"9399\" data-link=\"https:\/\/aulad.com\/blog\/?attachment_id=9399\" class=\"lazy wp-image-9399\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/aulad.com\/blog\/wp-content\/uploads\/2021\/07\/Nomon_Mupi-1024x683.jpg\" alt=\"\" data-id=\"9399\" data-link=\"https:\/\/aulad.com\/blog\/?attachment_id=9399\" class=\"wp-image-9399\" srcset=\"https:\/\/aulad.com\/blog\/wp-content\/uploads\/2021\/07\/Nomon_Mupi-scaled.jpg 1024w, https:\/\/aulad.com\/blog\/wp-content\/uploads\/2021\/07\/Nomon_Mupi-300x200.jpg 300w, https:\/\/aulad.com\/blog\/wp-content\/uploads\/2021\/07\/Nomon_Mupi-768x512.jpg 768w, https:\/\/aulad.com\/blog\/wp-content\/uploads\/2021\/07\/Nomon_Mupi-1536x1024.jpg 1536w, https:\/\/aulad.com\/blog\/wp-content\/uploads\/2021\/07\/Nomon_Mupi-2048x1365.jpg 2048w, https:\/\/aulad.com\/blog\/wp-content\/uploads\/2021\/07\/Nomon_Mupi-650x433.jpg 650w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/aulad.com\/blog\/wp-content\/uploads\/2021\/07\/Nomon_valla-1-scaled.jpg\" rel=\"lightbox[9384]\"><img decoding=\"async\" src=\"https:\/\/aulad.com\/blog\/wp-content\/plugins\/jquery-image-lazy-loading\/images\/grey.gif\" data-original=\"https:\/\/aulad.com\/blog\/wp-content\/uploads\/2021\/07\/Nomon_valla-1-1024x684.jpg\" alt=\"\" data-id=\"9402\" data-full-url=\"https:\/\/aulad.com\/blog\/wp-content\/uploads\/2021\/07\/Nomon_valla-1-scaled.jpg\" data-link=\"https:\/\/aulad.com\/blog\/?attachment_id=9402\" class=\"lazy wp-image-9402\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" src=\"https:\/\/aulad.com\/blog\/wp-content\/uploads\/2021\/07\/Nomon_valla-1-1024x684.jpg\" alt=\"\" data-id=\"9402\" data-full-url=\"https:\/\/aulad.com\/blog\/wp-content\/uploads\/2021\/07\/Nomon_valla-1-scaled.jpg\" data-link=\"https:\/\/aulad.com\/blog\/?attachment_id=9402\" class=\"wp-image-9402\" srcset=\"https:\/\/aulad.com\/blog\/wp-content\/uploads\/2021\/07\/Nomon_valla-1-scaled.jpg 1024w, https:\/\/aulad.com\/blog\/wp-content\/uploads\/2021\/07\/Nomon_valla-1-300x200.jpg 300w, https:\/\/aulad.com\/blog\/wp-content\/uploads\/2021\/07\/Nomon_valla-1-768x513.jpg 768w, https:\/\/aulad.com\/blog\/wp-content\/uploads\/2021\/07\/Nomon_valla-1-1536x1025.jpg 1536w, https:\/\/aulad.com\/blog\/wp-content\/uploads\/2021\/07\/Nomon_valla-1-2048x1367.jpg 2048w, https:\/\/aulad.com\/blog\/wp-content\/uploads\/2021\/07\/Nomon_valla-1-650x434.jpg 650w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/a><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p>Todos los aspectos del Proyecto Integrado se especifican en los manuales de Identidad Visual Corporativa, de Campa\u00f1a Publicitaria y de Bases Te\u00f3ricas y An\u00e1lisis. Como conclusi\u00f3n, decir que el objetivo es dar un aire renovador a los bancos de tiempo y traerlos a un \u00e1mbito tecnol\u00f3gico y actual, tanto a trav\u00e9s de la gr\u00e1fica como de todas sus aplicaciones.<\/p>\n\n\n\n<p>\ud83d\udccd Inf\u00f3rmate sobre nuestro Ciclo Superior en Gr\u00e1fica Publicitaria en&nbsp;<a href=\"https:\/\/www.instagram.com\/aula_d\/?hl=es\">@aula_d<\/a>.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>@marpra.f En este proyecto se incluye el dise\u00f1o de la identidad visual corporativa, la comunicaci\u00f3n publicitaria y el manual de bases te\u00f3ricas y de an\u00e1lisis de un banco de tiempo. Los bancos de tiempo son entidades (generalmente no lucrativas) en las que sus usuarios realizan intercambios de habilidades, servicios, conocimientos&#8230;con el tiempo como moneda de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[73,141,120,51],"_links":{"self":[{"href":"https:\/\/aulad.com\/blog\/wp-json\/wp\/v2\/posts\/9384"}],"collection":[{"href":"https:\/\/aulad.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aulad.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aulad.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aulad.com\/blog\/wp-json\/wp\/v2\/comments?post=9384"}],"version-history":[{"count":4,"href":"https:\/\/aulad.com\/blog\/wp-json\/wp\/v2\/posts\/9384\/revisions"}],"predecessor-version":[{"id":9404,"href":"https:\/\/aulad.com\/blog\/wp-json\/wp\/v2\/posts\/9384\/revisions\/9404"}],"wp:attachment":[{"href":"https:\/\/aulad.com\/blog\/wp-json\/wp\/v2\/media?parent=9384"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aulad.com\/blog\/wp-json\/wp\/v2\/categories?post=9384"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aulad.com\/blog\/wp-json\/wp\/v2\/tags?post=9384"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}