{"id":3740,"date":"2012-12-07T10:47:25","date_gmt":"2012-12-07T09:47:25","guid":{"rendered":"http:\/\/aulad.com\/blog\/?p=3740"},"modified":"2012-12-07T10:47:34","modified_gmt":"2012-12-07T09:47:34","slug":"wonchan-lee-packaging-para-premium-belgian-beer","status":"publish","type":"post","link":"https:\/\/aulad.com\/blog\/2012\/12\/07\/wonchan-lee-packaging-para-premium-belgian-beer\/","title":{"rendered":"Wonchan Lee: Packaging para Premium Belgian Beer"},"content":{"rendered":"<p><a href=\"https:\/\/aulad.com\/blog\/2012\/12\/07\/wonchan-lee-packaging-para-premium-belgian-beer\/wonchan-lee-05\/\"><img loading=\"lazy\" decoding=\"async\" class=\"lazy aligncenter size-full wp-image-3744\" src=\"https:\/\/aulad.com\/blog\/wp-content\/plugins\/jquery-image-lazy-loading\/images\/grey.gif\" data-original=\"https:\/\/aulad.com\/blog\/wp-content\/uploads\/2012\/11\/Wonchan-Lee-05.jpg\" alt=\"\" width=\"800\" height=\"439\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3744\" src=\"https:\/\/aulad.com\/blog\/wp-content\/uploads\/2012\/11\/Wonchan-Lee-05.jpg\" alt=\"\" width=\"800\" height=\"439\" \/><\/noscript><\/a><br \/>\n<strong>Premium. Belgian. Beer.<\/strong> Esas son as tres palabras que ti\u00f1a que ter en conta <a href=\"http:\/\/www.wonchanlee.com\/\">Wonchan Lee<\/a> (dese\u00f1ador con sede en Australia) ao dese\u00f1ar a gama para esta marca de cervexa. O obxectivo era diferenciar a marca e o <em>packaging<\/em> doutros competidores no mercado, as\u00ed como comunicar con claridade e manter a identidade desta.<\/p>\n<p><em>Premium Belgian Beer<\/em> emprega unha paleta de cores bastante sobria durante todo o dese\u00f1o que xunto coa cor da cervexa crea gran contraste, o que fai, entre outras cousas, que este <em>packaging<\/em> sexa tan vistoso. Por outra banda, empreg\u00e1ronse materiais para que o paquete sexa moito m\u00e1is lixeiro que un convencional conseguindo tam\u00e9n abaratar os custos e gastos de env\u00edo \u00e1 hora de transportalo.<\/p>\n<div id='gallery-1' class='gallery galleryid-3740 gallery-columns-4 gallery-size-thumbnail'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/aulad.com\/blog\/wp-content\/uploads\/2012\/11\/Wonchan-Lee-01.jpg' rel=\"lightbox[3740]\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/aulad.com\/blog\/wp-content\/plugins\/jquery-image-lazy-loading\/images\/grey.gif\" data-original=\"https:\/\/aulad.com\/blog\/wp-content\/uploads\/2012\/11\/Wonchan-Lee-01-150x150.jpg\" class=\"lazy attachment-thumbnail size-thumbnail\" alt=\"\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/aulad.com\/blog\/wp-content\/uploads\/2012\/11\/Wonchan-Lee-01-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/noscript><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/aulad.com\/blog\/wp-content\/uploads\/2012\/11\/Wonchan-Lee-02.jpg' rel=\"lightbox[3740]\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/aulad.com\/blog\/wp-content\/plugins\/jquery-image-lazy-loading\/images\/grey.gif\" data-original=\"https:\/\/aulad.com\/blog\/wp-content\/uploads\/2012\/11\/Wonchan-Lee-02-150x150.jpg\" class=\"lazy attachment-thumbnail size-thumbnail\" alt=\"\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/aulad.com\/blog\/wp-content\/uploads\/2012\/11\/Wonchan-Lee-02-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/noscript><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/aulad.com\/blog\/wp-content\/uploads\/2012\/11\/wonchan-lee-04.jpg' rel=\"lightbox[3740]\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/aulad.com\/blog\/wp-content\/plugins\/jquery-image-lazy-loading\/images\/grey.gif\" data-original=\"https:\/\/aulad.com\/blog\/wp-content\/uploads\/2012\/11\/wonchan-lee-04-150x150.jpg\" class=\"lazy attachment-thumbnail size-thumbnail\" alt=\"\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/aulad.com\/blog\/wp-content\/uploads\/2012\/11\/wonchan-lee-04-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/noscript><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/aulad.com\/blog\/wp-content\/uploads\/2012\/11\/Wonchan-Lee-05.jpg' rel=\"lightbox[3740]\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/aulad.com\/blog\/wp-content\/plugins\/jquery-image-lazy-loading\/images\/grey.gif\" data-original=\"https:\/\/aulad.com\/blog\/wp-content\/uploads\/2012\/11\/Wonchan-Lee-05-150x150.jpg\" class=\"lazy attachment-thumbnail size-thumbnail\" alt=\"\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/aulad.com\/blog\/wp-content\/uploads\/2012\/11\/Wonchan-Lee-05-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/noscript><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p>V\u00eda | <a href=\"www.experimenta.es\">experimenta<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Premium. Belgian. Beer. Esas son as tres palabras que ti\u00f1a que ter en conta Wonchan Lee (dese\u00f1ador con sede en Australia) ao dese\u00f1ar a gama para esta marca de cervexa. O obxectivo era diferenciar a marca e o packaging doutros competidores no mercado, as\u00ed como comunicar con claridade e manter a identidade desta. Premium Belgian [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,1],"tags":[],"_links":{"self":[{"href":"https:\/\/aulad.com\/blog\/wp-json\/wp\/v2\/posts\/3740"}],"collection":[{"href":"https:\/\/aulad.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aulad.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aulad.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aulad.com\/blog\/wp-json\/wp\/v2\/comments?post=3740"}],"version-history":[{"count":38,"href":"https:\/\/aulad.com\/blog\/wp-json\/wp\/v2\/posts\/3740\/revisions"}],"predecessor-version":[{"id":4146,"href":"https:\/\/aulad.com\/blog\/wp-json\/wp\/v2\/posts\/3740\/revisions\/4146"}],"wp:attachment":[{"href":"https:\/\/aulad.com\/blog\/wp-json\/wp\/v2\/media?parent=3740"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aulad.com\/blog\/wp-json\/wp\/v2\/categories?post=3740"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aulad.com\/blog\/wp-json\/wp\/v2\/tags?post=3740"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}